How to Choose the Right Google Business Profile Categories
Your primary category is one of the most powerful local ranking signals – and one of the easiest to get wrong.
48hFree local SEO audit
£299Plans from, per month
30 daysNotice – no lock-in
100%Of listings & content owned by you
What is local SEO?
Local SEO Services That Bring Calls, Not Just Clicks
When someone nearby searches for what you do – “electrician near me”, “dentist in Didsbury”, “roofer Bristol” – Google shows three businesses on a map before anything else. That is the Map Pack, and it wins most of the clicks, calls and direction requests on local searches.
Our local SEO services get your business into that top three, and keep it there. We optimise your Google Business Profile, clean up your citations, build a steady flow of genuine reviews, strengthen your website with proper service and location pages, and earn local links that competitors cannot copy.
Everything is measured on a rank grid across your area, so you can see street by street where you are winning – and where we are working next.
Rank grid“plumber” · 7×7 points · your area
201614111317201411968121411763581196413799641379118635911151210791315
1–3 Map Pack 4–10 close 11+ not visible
Our local SEO services
Everything You Need to Win Local Search
Pick a single service or let us handle the whole lot in one monthly plan.
Google Business Profile OptimisationYour Google Business Profile (formerly Google My Business) decides whether you appear in the Map Pack.Learn more →Google Maps SEOGoogle Maps SEO for UK businesses. Rank-grid tracking, profile, citation, review and website signals combined to put you in the top 3 of the Map Pack.Learn more →Local Citation BuildingCitations are mentions of your business name, address and phone number on other websites.Learn more →Local Keyword ResearchThe right keywords are the ones that bring enquiries, not just traffic.Learn more →Local Content MarketingContent that proves you know the area and the job: helpful service pages, honest cost guides, local project stories and answers to the questions your customers ask.Learn more →Review & Reputation ManagementOnline review management for UK businesses: a compliant system to get more genuine Google reviews, reply templates, monitoring and help with fake reviews.Learn more →Local Link BuildingLinks from real local websites – news, sports clubs, charities, suppliers and associations – tell Google your business is a genuine part of the community.Learn more →On-Page Local SEOOn-page SEO for UK local businesses: titles, headings, service content, internal links, LocalBusiness schema and fixes that turn visits into enquiries.Learn more →Technical SEO AuditIf Google cannot crawl, index or load your site properly, nothing else works.Learn more →Location & Service Area PagesLocation page SEO for UK service-area businesses: genuinely local pages for the towns you serve – no copied doorway pages – that rank and convert.Learn more →Multi-Location SEOMulti-location SEO for UK branches and franchises: Google Business Profiles at scale, branch pages, citations and reporting for every location.Learn more →AI Search OptimisationCustomers now ask ChatGPT, Gemini and Google’s AI Overviews “who is the best electrician in Nottingham?”.Learn more →GBP Suspension HelpGoogle Business Profile suspended or stuck in verification? We find the cause, fix the profile and file a proper reinstatement appeal with evidence.Learn more →Local SEO for Small BusinessesLocal SEO for UK small businesses: a simple, affordable plan to get found on Google Maps and local search without long contracts or jargon. Free audit.Learn more →Affordable Local SEOAffordable local SEO services for UK businesses from £299 a month. Transparent pricing, no setup fee, no long contract, real work every month and clear reports.Learn more →
How Our Local SEO Works
A simple four-step process built around one goal: more enquiries from customers in the areas you want to work.
- 1🔍
Free audit
We check your Google Business Profile, Map Pack rankings on a grid around your area, citations, reviews and website – and send you a written report.
- 2🎯
Local strategy
We pick the search terms that bring paying customers in your towns and set a 90-day plan with clear targets.
- 3🛠️
Optimise & build
Profile optimisation, citations, location pages, reviews, local links and content – done for you, every month.
- 4📈
Report & grow
A plain-English monthly report: rankings, calls, direction requests and form leads. Then we push the next set of keywords.
Why choose us
Local SEO Without the Agency Nonsense
🎯
Local SEO only
We do not sell websites, social media or ads on the side. Local search is all we do, so it gets all our attention.
🔓
No lock-in contracts
Monthly plans with 30 days’ notice. If we do not earn your business every month, you should be free to leave.
🔑
You own everything
Your Google profile, citations, content and logins stay yours – even if you leave us.
📍
Rank-grid reporting
We show your position across your whole area, not one cherry-picked keyword from your office.
🇬🇧
UK-focused
UK directories, UK English, UK regulations and real knowledge of how people search in British towns and cities.
🛡️
Guideline-safe
No fake reviews, keyword-stuffed names or virtual offices. Nothing that puts your profile at risk of suspension.
Local SEO for Your Industry
Every industry searches differently. Roofing is where we started – it is in our name – and today we help trades, clinics, law firms, agents and service businesses across the UK.
RoofersLocal SEO for UK roofers and roofing companies: rank in the Google Map Pack for roof repairs, flat roofs and emergency work in the towns you cover.Learn more →Plumbers & Heating EngineersLocal SEO for UK plumbers and heating engineers: rank on Google Maps for emergency plumbing, boiler repairs and installations in your area.Learn more →ElectriciansFrom emergency call-outs to landlord EICRs and EV charger installs, electricians have plenty of local searches to win.Learn more →Builders & TradespeopleExtensions, loft conversions, kitchens, landscaping – high-value projects start with a Google search.Learn more →Dentists & ClinicsPatients choose dentists on Google: proximity, reviews and treatments.Learn more →Solicitors & Law FirmsPeople looking for a solicitor search by practice area and place – “family solicitor Leeds”, “conveyancing near me”.Learn more →Estate & Letting AgentsLocal SEO for UK estate and letting agents: rank on Google Maps for estate agent near me, house valuation and letting agent searches in your patch.Learn more →Cleaning CompaniesDomestic, end of tenancy, office or commercial – cleaning customers search locally and compare reviews.Learn more →
Local SEO Across the UK
We work with businesses in every part of England, Scotland, Wales and Northern Ireland. These city pages explain how local search works in some of the UK’s biggest markets.
- Local SEO London
- Local SEO Birmingham
- Local SEO Manchester
- Local SEO Leeds
- Local SEO Bristol
- Local SEO Glasgow
- Local SEO Edinburgh
- Local SEO Liverpool
- Local SEO Nottingham
- Local SEO Reading
- Local SEO Sheffield
- Local SEO Newcastle
- Local SEO Cardiff
- Local SEO Leicester
- Local SEO Southampton
Pricing
Simple, Transparent Local SEO Pricing
No setup fees. No long contracts. Every plan starts with a free audit.
Starter
£299
per month · no long contract
- 1 Google Business Profile fully optimised
- Local keyword research (up to 10 terms)
- 30 UK citations built and cleaned up
- 2 Google Business Profile posts a month
- On-page fixes on 3 key pages
- Monthly ranking report
Most popular
Growth
£599
per month · no long contract
- Everything in Starter
- Up to 2 locations or service areas
- 2 new location / service pages a month
- Review generation system + reply templates
- Local link building (3–5 links a month)
- Map Pack rank grid tracking
Authority
£999+
per month · tailored
- Everything in Growth
- Multi-location and franchise SEO
- Technical SEO and site speed work
- 4 local content pieces a month
- AI search (ChatGPT, Gemini, AI Overviews) optimisation
- Fortnightly strategy call
Prices exclude VAT. Every plan starts with a free audit, so you know exactly what we will fix before you pay anything. No long contracts – 30 days’ notice.
Roofing Lead Authority vs a Typical SEO Agency
| Roofing Lead Authority | Typical agency | |
|---|---|---|
| Focus | Local SEO only | SEO, web design, PPC, social… |
| Contract | Monthly, 30 days’ notice | 6–12 month minimum |
| Reporting | Rank grid + calls, clicks and enquiries | Long PDF of keyword positions |
| Ownership | You own every listing and login | Often held by the agency |
| Tactics | Guideline-safe only | Sometimes bulk links and directory blasts |
| Starting price | £299/month | £500+/month |
Local SEO Guides
Practical advice for UK business owners who want to understand local search – or do some of it themselves.
GOOGLE BUSINESS PROFILE
STRATEGY
How Long Does Local SEO Take to Work?
How long does local SEO take to work? A realistic month-by-month timeline for UK businesses, what speeds it up and what slows it down.
GOOGLE BUSINESS PROFILE
Service Area Businesses on Google: The Set-Up Guide
If you travel to your customers – trades, cleaners, mobile services – Google treats you as a service area business.
FAQs
Frequently Asked Questions
What are local SEO services?
Local SEO services improve how often and how prominently your business appears when nearby customers search on Google Search, Google Maps and AI assistants. They usually include Google Business Profile optimisation, citations, reviews, on-page SEO, local content, local links and reporting.
How much do local SEO services cost in the UK?
Most UK small businesses pay £300–£1,500 a month. Our plans start at £299 a month plus VAT, with no setup fee and no long contract. See pricing.
How long does local SEO take?
Profile fixes can show results within weeks; strong, stable Map Pack rankings usually take three to six months. Read our realistic timeline.
Do you guarantee first place on Google Maps?
No – and nobody honest can. Google decides rankings and they change with the searcher’s location. We commit to the work and show you a rank grid every month.
Do I need a website for local SEO?
You can appear in the Map Pack with just a Google Business Profile, but a good website makes it much easier and is essential for organic results.
Is “Roofing Lead Authority” only for roofers?
No. We started by helping UK roofing companies, which is where our name comes from. Today we provide local SEO for all kinds of UK local businesses – and roofers remain one of our specialities.
Do you work with businesses outside the cities listed?
Yes. We work with businesses anywhere in the UK, including small towns and rural areas – often the easiest places to win.
Why is there no phone number on your website?
We work by email and online meetings, which keeps prices low and means every enquiry gets a written, considered reply. Use the contact form and we reply within one working day – and we are happy to arrange a call if you prefer.