How Electricians Customers Search
Electrical searches range from urgent (“power cut in one room”) to compliance-driven (landlord EICRs) to new technology (EV chargers, solar and batteries). Each needs its own page and its own approach.
Landlord EICR searches are recurring and predictable, which makes them excellent for steady local leads – especially in areas with lots of rented housing.
Registration with schemes such as NICEIC or NAPIT and Part P compliance are strong trust signals. Being listed on those registers adds prominence too.
The Searches We Help Electricians Win
Emergency electrician
Urgent searches – Map Pack, hours and reviews.
EICRs & landlord certificates
Recurring local demand – dedicated pages.
EV charger installation
Growing searches – brand and grant info.
Rewires
High value – cost guides and process.
Fuse board upgrades
Frequent job – clear pricing helps.
Solar & batteries
Specialist pages with local case studies.
Local SEO Tips for Electricians
- Pick “Electrician” as primary category and add only relevant secondary ones.
- Create separate pages for EICRs, EV chargers and rewires.
- Show your NICEIC/NAPIT registration on your profile photos and website.
- Use Google Posts to promote seasonal offers (e.g. EICR reminders for landlords).
- Ask commercial clients for reviews too – they often write detailed ones.
Your First 90 Days
| Period | Focus for electricians |
|---|---|
| Weeks 1–2 | Audit, rank grid and competitor comparison; Google Business Profile categories, services and photos fixed |
| Weeks 3–6 | Citations and industry directories cleaned up; review requests built into how you finish each job |
| Weeks 7–12 | Service pages for emergency electrician, eicrs & landlord certificates, ev charger installation; first local links; monthly report |
What We Do for Electricians
Our local SEO for electricians combines Google Business Profile optimisation, review management, industry citations, dedicated service pages and location pages for the towns you cover. Everything is tracked on a Map Pack rank grid and reported monthly in plain English.
Want to see where you stand? Start with a free local SEO audit – we will show you how you rank across your area and what your competitors are doing better.
Local SEO from £299 per month – no setup fee, no long contract. See all plans.
Electrician Mistakes That Cost Rankings
- No dedicated page for EICRs or EV chargers despite offering them.
- Scheme registration not shown on the website or profile.
- Generic categories such as “Contractor”.
- No photos of real installations.
- Forgetting landlords and letting agents as a source of reviews and repeat work.
Fixing these is often the quickest win. The rest of local SEO – reviews, citations, content and links – then builds on a solid base. See our UK local SEO checklist or get a free audit for your business.
FAQs