Why Local Links Are Different
A link from your town’s football club or local newspaper may have less raw “authority” than a big national site, but it is locally relevant – and very hard for an out-of-town competitor to copy. These links strengthen your website, which in turn supports your Google Business Profile.
Most local businesses already have link opportunities they have never used: suppliers who list stockists, associations with member directories, the charity they support, the local school fete they sponsored.
Local Link Tactics We Use
Local news & PR
Newsworthy stories – a project, a community initiative, local data – pitched to local and regional press.
Sponsorships & clubs
Grassroots sports teams, events and charities that publish sponsor pages.
Suppliers & partners
Manufacturer “find an installer” pages, supplier case studies and partner listings.
Associations & bodies
Chambers of commerce, trade associations and accreditation bodies with member directories.
Expert contributions
Quotes and guest articles for local blogs, property sites and industry publications.
Unlinked mentions
Places that already mention your business but do not link – a quick, polite request often fixes it.
What We Avoid
- Private blog networks (PBNs) and link farms.
- Paid links on sites that exist only to sell links.
- Irrelevant foreign directories and comment spam.
- Exact-match anchor text over and over again.
These can trigger Google’s spam systems and are a waste of money for a local business. Every link we build is listed in your monthly report with the page it sits on.
How Many Links Does a Local Business Need?
Far fewer than most people think. In many UK towns, 10–30 good local and industry links can put a business ahead of its competitors. In big cities and competitive trades it takes more, which is why we always compare your link profile with the businesses that beat you before setting a target.
Link building sits alongside citations, reviews and local content – good content is what makes local sites happy to link to you.
Examples of Local Link Opportunities
| Business | Link opportunity |
|---|---|
| Roofer | Supplier “approved installer” page; sponsoring a local rugby club; a local news story about storm repairs |
| Dentist | Local school health talk; community charity event; local parenting blog feature |
| Solicitor | Chamber of commerce membership; expert quotes in regional press; university careers talk |
| Cafe or restaurant | Local food guides; event listings; “best of” features from local bloggers |
| Cleaning company | Letting agent partner pages; local landlord association; community clean-up event |
We report every link with the page it sits on, so you can see the work and judge its quality yourself. Links work best alongside genuinely useful local content that gives other sites a reason to link.
FAQs