Why Industry Matters in Local SEO
An emergency plumber and a family solicitor both need to rank locally, but almost everything else is different: how urgent the search is, how much trust customers need, which directories matter, which regulations apply and what proof wins the enquiry.
We started with roofing – it is in our name – and grew into the trades, health, legal, property and service industries. If your industry is not listed, the same principles apply: tell us what you do and we will explain how we would approach it.
What Changes From Industry to Industry
| Factor | Example |
|---|---|
| Urgency | Emergency plumbers need the Map Pack; solicitors are researched for days |
| Trust signals | Gas Safe, NICEIC, GDC, SRA, NFRC – each industry has its own |
| Directories | Checkatrade for trades, legal directories for solicitors, portals for agents |
| Content | Cost guides for builders, treatment pages for dentists, area guides for agents |
| Reviews | Job photos for trades, confidentiality for health and legal |
FAQs