The Challenge of Ranking Many Locations
Each branch competes in its own Map Pack. Your Leeds branch is up against Leeds competitors; your Bristol branch against Bristol ones. A brand-level strategy only works if every location gets the basics right – and that is where multi-location businesses usually slip: duplicate profiles, wrong hours, managers changing details, branch pages that all say the same thing.
We bring order to it: one source of truth for every location’s data, a repeatable optimisation process and reporting that shows the weakest branches first.
What We Manage
Google Business Profiles at scale
Verification, categories, services, hours, holiday hours, photos and posts for every location – managed from one business group.
Branch / store locator pages
A unique page for each branch with its own address, team, services, reviews and directions.
Citations per location
Consistent NAP for every branch across UK directories and aggregators.
Reviews per branch
Review requests and replies routed to the right location.
Location scorecards
Rankings, calls, direction requests and enquiries per branch each month.
Brand protection
Monitoring for duplicate listings, unwanted edits and fake profiles using your name.
Who We Help
Dental and healthcare groups, solicitors and accountants with several offices, estate agency branches, trade businesses with regional depots, gyms, salons and franchise networks. Pricing depends on the number of locations – most start on our Authority plan. Tell us how many branches you have for a quote.
Common Multi-Location Mistakes
- One website page listing every branch address instead of a page per branch.
- All profiles linking to the homepage instead of the right branch page.
- Inconsistent branch names (“ABC Leeds”, “ABC Ltd – Leeds Office”, “ABC Yorkshire”).
- Old branches still showing as open on Google.
- No process for local managers to request changes.
How We Roll Out Multi-Location SEO
- Data audit – one spreadsheet with the correct name, address, phone, hours and categories for every branch.
- Profile clean-up – merge duplicates, claim unverified branches, fix categories and link each profile to its branch page.
- Branch pages – a unique page per location with local content, team, reviews and directions.
- Citations – consistent listings for every branch across UK directories.
- Reviews – a request process per branch, with replies in the right voice.
- Reporting – scorecards per location and a monthly summary.
For brands with many branches we prioritise by opportunity: the locations with the biggest gap between current visibility and potential revenue go first. See also location pages and Google Business Profile optimisation.
FAQs