What Our Technical SEO Audit Checks
| Area | What we look for |
|---|---|
| Indexing | Pages Google has not indexed (“Discovered – currently not indexed”), noindex mistakes, blocked resources, sitemap errors |
| Duplicate & thin pages | Copied location pages, tag/archive pages, http/https and www duplicates, missing canonical tags |
| Speed & Core Web Vitals | Largest Contentful Paint, Interaction to Next Paint, layout shift, heavy images and scripts |
| Mobile | Tap targets, font sizes, pop-ups, forms that are hard to use on a phone |
| Redirects & errors | Broken links, 404s, redirect chains, old URLs that lost their rankings after a redesign |
| Security | HTTPS everywhere, mixed content, outdated plugins |
| Structured data | Invalid or missing LocalBusiness, Service, FAQ and Breadcrumb schema |
| Site structure | Orphan pages, deep pages, weak internal linking to money pages |
Common Technical Problems on Local Business Sites
Doorway location pages
Dozens of near-identical “service in town” pages that Google refuses to index – and that can drag the whole site down.
Slow page builders
Heavy themes and sliders that make mobile pages take several seconds to load.
Lost redirects
A new website that dropped old URLs without 301 redirects, losing years of rankings overnight.
Accidental noindex
A “discourage search engines” box left ticked after launch – more common than you would think.
Duplicate domains
The site loads on www and non-www, or http and https, splitting signals.
Broken schema
Plugins outputting fake review stars or invalid markup that Google ignores or penalises.
From Audit to Fixes
You receive a prioritised list: what to fix first, why it matters and how long it takes. We can make the fixes ourselves or work with your developer. Then we monitor Google Search Console so new issues are caught early.
Technical work is included in our Authority plan and available as a one-off audit for any business. Most local sites need technical fixes once, then light monitoring – the ongoing gains come from on-page SEO, your Google profile and local links.
Website Migrations and Redesigns
The most expensive technical SEO mistake we see is a new website launched without redirecting the old URLs. Years of rankings can vanish overnight. If you are planning a redesign, involve SEO before launch: map every old URL to its new equivalent, keep important content, and test redirects before switching over.
We also check after launch: Search Console coverage, crawl errors and rankings for your most valuable pages, so any drop is caught within days, not months.
| Priority | Typical fix | Impact |
|---|---|---|
| High | Unblock indexing, fix noindex, restore lost redirects | Pages can rank again |
| High | Merge or improve duplicate location pages | Google indexes and trusts the site more |
| Medium | Compress images, remove heavy scripts | Faster mobile pages, more enquiries |
| Medium | Fix schema errors | Cleaner understanding by Google and AI |
| Low | Tidy redirect chains and minor 404s | Small crawl efficiency gains |
FAQs