How We Keep Local SEO Affordable
Most of the cost in agency SEO is not the work – it is account managers, sales teams and long reports nobody reads. We keep a small team, focus only on local SEO and spend your budget on the tasks that move the Map Pack.
We also tell you what not to spend money on: no 500-directory blasts, no fake links, no expensive website rebuild unless your site truly holds you back.
Starter
£299
per month · no long contract
- 1 Google Business Profile fully optimised
- Local keyword research (up to 10 terms)
- 30 UK citations built and cleaned up
- 2 Google Business Profile posts a month
- On-page fixes on 3 key pages
- Monthly ranking report
Growth
£599
per month · no long contract
- Everything in Starter
- Up to 2 locations or service areas
- 2 new location / service pages a month
- Review generation system + reply templates
- Local link building (3–5 links a month)
- Map Pack rank grid tracking
Authority
£999+
per month · tailored
- Everything in Growth
- Multi-location and franchise SEO
- Technical SEO and site speed work
- 4 local content pieces a month
- AI search (ChatGPT, Gemini, AI Overviews) optimisation
- Fortnightly strategy call
Prices exclude VAT. Every plan starts with a free audit, so you know exactly what we will fix before you pay anything. No long contracts – 30 days’ notice.
Cheap SEO vs Affordable SEO
| “Cheap” SEO (£50–£100/month) | Affordable local SEO (Roofing Lead Authority) |
|---|---|
| Automated directory blasts | Hand-built, accurate UK citations |
| Spammy links from foreign sites | Real local and industry links |
| No access to your accounts | You own every login and listing |
| Vague reports full of jargon | Rankings, calls and enquiries in plain English |
| 12-month lock-in contracts | Monthly, 30 days’ notice |
Is Affordable Local SEO Right for You?
Our Starter plan suits one-location businesses in towns and smaller cities, or specialists in a city. Competitive trades in London, Manchester or Birmingham, or businesses covering many towns, usually need the Growth plan to see results in a reasonable time. We will tell you honestly after the free audit which plan fits – and if you can do it yourself, we will say that too.
See full plan details on our pricing page or learn more about local SEO for small businesses.
What Our Affordable Local SEO Includes Each Month
- Google Business Profile management: posts, photos, Q&A and review replies.
- Citation monitoring and fixes on key UK directories.
- Review requests system with templates for your team.
- On-page improvements to your most valuable pages.
- A Map Pack rank grid and plain-English monthly report.
We keep it affordable by focusing on these high-impact tasks, working remotely and avoiding padding. If your situation needs more – a competitive city, many areas or a site rebuild – we will say so before you spend a penny. Compare with our small business local SEO plan.
Where Your Money Goes
| Area | Share of effort (Starter plan) |
|---|---|
| Google Business Profile work | About a third |
| Reviews and reputation | About a fifth |
| Citations and data accuracy | About a fifth |
| Website and on-page fixes | About a fifth |
| Reporting | A small slice – short and useful |
The split shifts as your profile matures: once foundations are solid, more time moves into content and local links.
FAQs