Our Story
Roofing Lead Authority began as a specialist service for UK roofing companies. Roofers taught us a lot: customers search in a hurry, trust is everything, rogue traders make people wary, and the Google Map Pack decides who gets the call.
The methods that worked for roofers – a properly optimised Google Business Profile, steady genuine reviews, clean citations, honest service pages and local links – turned out to work for plumbers, dentists, solicitors, estate agents and every other local business. So we kept the name and widened our focus to local SEO for UK businesses.
We are deliberately small and deliberately focused. We do not sell websites, social media packages or paid ads. Local search is the only thing we do.
How We Work
By email and online meetings
We work remotely with businesses across the UK. It keeps prices fair and gives you a written record of everything.
Honest about results
No guarantees of “number one”. We show you a rank grid and real enquiry numbers every month.
Guideline-safe
We follow Google’s guidelines and UK consumer law – no fake reviews, no fake addresses, no keyword stuffing.
You own everything
Every listing, page and login we create belongs to you.
Who Leads the Work
Our work is led by Umar Farooq, founder and local SEO consultant. He has spent years building and ranking websites for UK service businesses, with a particular focus on Google Business Profiles, Map Pack rankings and lead generation for trades.
Every audit and strategy is reviewed personally – you will never be handed off to a junior account manager you have never met.
What We Believe
- Small local businesses can beat national brands on Google – if they get the basics right and stay consistent.
- Reports should show calls and enquiries, not just rankings.
- Contracts should be short. Results should keep clients, not paperwork.
- Fewer, better pages beat hundreds of copied ones.
Read about our process and pricing. Want to see if we are a good fit? Start with a free local SEO audit or send us a message.
FAQs