The Map Pack drives the majority of local roofing calls. Here's exactly how to get your business into those top three spots.
What is the Google Map Pack?
The Map Pack is the cluster of three local business listings, accompanied by a map, that appears at the very top of local search results. For roofers, these three spots capture the lion's share of phone calls, ranking here is one of the most valuable things you can do for your business.
How Google ranks the Map Pack
Google ranks local listings on three core factors:
- Relevance, how well your profile matches the search
- Distance, how close you are to the searcher
- Prominence, how well-known and trusted your business is
You can't change your address, but you can dramatically influence relevance and prominence.
Optimize your Google Business Profile
Your Google Business Profile is the single biggest lever. Complete every field, select the most accurate primary and secondary categories, list all your services, upload real project photos regularly, and keep your hours and contact details accurate.
Generate a steady flow of reviews
Review volume, quality and recency are powerful ranking and conversion factors. Automate review requests so every happy customer is invited to leave a Google review at the right moment.
A roofer with 200 recent five-star reviews will almost always out-rank and out-convert one with 20.
Build local relevance on your website
Create dedicated, optimized city pages for each area you serve, keep your name, address and phone consistent across the web, and earn local citations and links. These signals reinforce your Map Pack rankings.
Track your progress with geo-grid reporting
Use map-based rank tracking to see exactly where you rank neighborhood by neighborhood, so you can focus effort where it moves the needle most.
Want help dominating the Map Pack in your city? Request a free audit and we'll map your local opportunity.
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