Local Citations
NAP-consistent listings on 50+ UK directories and trade sites that build local authority and Map Pack rankings.
Link Building
Build the domain authority that puts you above every competitor
White-hat links and citations that build the domain authority Google uses to rank you above competitors and keep you there.
Why links matter
Links are Google's vote of confidence in your roofing site
Every high-quality link pointing to your site tells Google you're a trusted authority. Without links, even technically perfect sites struggle to outrank competitors with stronger backlink profiles. We build the links that move the needle.
- Local citation building. NAP-consistent listings on Yell, Checkatrade, Rated People, TrustATrader and 50+ UK directories.
- Industry link outreach. Links from roofing trade publications, construction directories and relevant UK industry sites.
- Digital PR and content. Newsworthy content that earns editorial links from local news sites and regional publications.
- Competitor link gap. We analyse what links your competitors have that you don't and reverse-engineer their best ones.
Link Building
A roofing-specialist strategy built around the keywords, links and pages that generate real jobs.
What's included
Everything in our link building service
Industry Outreach
Manually sourced links from roofing trade publications, construction sites and UK industry directories.
Digital PR
Newsworthy content that earns editorial coverage and links from local news sites and national publications.
Link Audit and Disavow
We audit your existing link profile and disavow toxic links that could be holding your rankings back.
Competitor Gap Analysis
We map every link your top competitors have that you don't, then go and earn the same ones.
Monthly Reporting
Full link acquisition reports each month showing every new link, its authority score and its impact on rankings.
Questions
Link Building FAQs
White-hat links are earned through genuine outreach, quality content and legitimate directory listings, not bought or spammed. These are the only links we build because they're the only ones Google rewards long-term.
It varies by budget and market competitiveness. Most clients receive 5-20 quality links per month, focusing on relevance and authority over volume.
Yes, local citations from directories like Yell, Checkatrade and Rated People count as links and are particularly powerful for local SEO and Map Pack rankings.
Build the authority your roofing site needs to dominate Google
Get a free link audit showing your current domain authority and exactly what links you need to outrank your competition.
What UK roofers say
★★★★★
"Within 4 months we went from page 3 to the top of the Map Pack in Manchester. Booked out 6 weeks solid and taking on two more roofers."
★★★★★
"The leads are exclusive and they actually close. Best marketing investment we've ever made, our ROI is north of 9x every month."
★★★★★
"Finally an agency that truly gets roofing. The reporting is honest and the phone simply does not stop ringing."
★★★★★
"Our Google Business Profile went from 300 to over 1,100 interactions per month. We get calls every single day from customers who found us on Google."