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Reporting

Live dashboards that show exactly what your marketing is delivering

Live dashboards tracking rankings, traffic, calls and form fills tied back to revenue so you always know the exact return on every pound you invest.

What we measure

No vanity metrics. Only numbers tied to revenue.

Most agencies report on rankings and traffic. We report on what actually matters to a roofing business: calls, form submissions, quote requests and the revenue they generate. You always know exactly where your money is going and what it's returning.

  • Rankings tracking. Daily rank tracking for every target keyword across Google UK, with trend data and competitor comparison.
  • Call and lead tracking. Call tracking with recordings, form submission logs and lead source attribution so you know which campaigns drive jobs.
  • Traffic and conversion analytics. Google Analytics 4 setup, goal configuration and monthly traffic reporting broken down by channel.
  • Revenue attribution. We connect lead data to your booked jobs so you can see the direct ROI from every campaign we run.

Reporting

A roofing-specialist strategy built around the keywords, links and pages that generate real jobs.

What's included

Everything in our reporting service

Rankings Dashboard

Daily keyword ranking data for every target term, with weekly snapshots and competitor comparison built in.

Call Tracking

Unique tracking numbers on every campaign so you know exactly which channel, keyword and page each call came from.

Traffic Reports

Monthly Google Analytics reports showing organic, paid and local search traffic with channel breakdown and trends.

Revenue Attribution

Connect your booked jobs back to the marketing that generated them so you know your exact cost per acquired customer.

Lead Reports

Every form submission logged, with source, page and keyword data so no lead falls through the cracks.

Monthly Strategy Call

A monthly call with your dedicated strategist to review results, discuss priorities and plan the next 30 days.

Questions

Reporting FAQs

We set up a live dashboard you can access 24/7. You'll also receive a monthly PDF report by email with commentary on performance and next steps.

Yes. We use dynamic call tracking numbers on your site and ads so we can attribute every call to the exact keyword, page or campaign that generated it.

We focus on what matters to a roofing business: ranking positions, organic and paid traffic, calls, form submissions, cost per lead and, where trackable, revenue per campaign.

Know exactly what your marketing investment is returning

Get started with a free growth audit and see your current baseline before we start moving the numbers.

What UK roofers say

★★★★★

"Within 4 months we went from page 3 to the top of the Map Pack in Manchester. Booked out 6 weeks solid and taking on two more roofers."

JMJames MorrisonMorrison Roofing, Manchester
★★★★★

"The leads are exclusive and they actually close. Best marketing investment we've ever made, our ROI is north of 9x every month."

SRSteve ReynoldsPremier Roofing, Birmingham
★★★★★

"Finally an agency that truly gets roofing. The reporting is honest and the phone simply does not stop ringing."

DKDave KellyKelly Roofing & Sons, Leeds
★★★★★

"Our Google Business Profile went from 300 to over 1,100 interactions per month. We get calls every single day from customers who found us on Google."

TWTom WilliamsWilliams Roofing, Bristol