Intent Mapping
We separate buying intent from research intent so your pages target people ready to book, not just browse.
Keyword Strategy
Target the exact searches that turn into booked roofing jobs
We map every service and city you want to win and identify the precise keywords your ideal customers type right before they pick up the phone.
How we do it
Keyword research built around roofing buyer intent
Generic keyword tools give you volume numbers. We go deeper, separating high-intent buying searches (roof repair near me, emergency roofer) from research queries, so every page we build targets keywords that actually turn into jobs.
- Service keywords. Every variant of roof repair, replacement, installation and emergency call-out in your service area.
- City and local keywords. Hyperlocal searches across every city, town and borough you serve.
- Competitor gap analysis. Keywords your competitors rank for that you don't yet, giving us an instant hit list.
- Seasonal keyword mapping. Storm damage, winter emergency and spring re-roof keywords planned ahead of each season.
Keyword Strategy
A roofing-specialist strategy built around the keywords, links and pages that generate real jobs.
What's included
Everything in our keyword strategy service
Volume and Difficulty
We balance search volume, ranking difficulty and commercial value to find the best opportunities for your market.
Local Keyword Research
Hyperlocal keywords for every city and service area you cover, including suburb and postcode-level terms.
Seasonal Planning
Storm damage, winter emergency and spring re-roof keywords planned months in advance so you capture demand at peak.
Competitor Gap Analysis
We find keywords your top competitors rank for that your site doesn't, giving us an instant priority list.
Keyword to Page Mapping
Every keyword gets assigned to the right page with a clear brief so content is always optimised before it's written.
Questions
Keyword Strategy FAQs
We typically identify 200-500 target keywords per client, then prioritise by intent, volume and win-ability. The most valuable are targeted first, with the full list built out over time.
Yes, local keywords are our priority. We research every city, town and suburb you serve and create a dedicated strategy for each one.
We review keyword performance monthly and update the strategy quarterly or after any major Google algorithm update.
Know exactly which keywords will grow your roofing business
Get a free keyword audit showing the searches your competitors are winning that you're missing out on.
What UK roofers say
★★★★★
"Within 4 months we went from page 3 to the top of the Map Pack in Manchester. Booked out 6 weeks solid and taking on two more roofers."
★★★★★
"The leads are exclusive and they actually close. Best marketing investment we've ever made, our ROI is north of 9x every month."
★★★★★
"Finally an agency that truly gets roofing. The reporting is honest and the phone simply does not stop ringing."
★★★★★
"Our Google Business Profile went from 300 to over 1,100 interactions per month. We get calls every single day from customers who found us on Google."