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About us

We're the marketing partner built only for roofers

Since 2016 we've helped roofing contractors stop renting leads and start owning their markets, with marketing that's measured in booked jobs, not vanity metrics.

Our story

Born out of frustration with generic agencies

Roofing Lead Authority started when our founders watched great roofing companies get burned by agencies that didn't understand their business. Shared leads. Pretty reports with no revenue. Contracts that locked owners in while results went nowhere.

So we built the opposite: a roofing-only agency obsessed with one number, profitable jobs booked. We combine deep roofing market knowledge with elite SEO, paid media and web design to give contractors an unfair advantage in their area.

Today we're proud to be the growth engine behind 200+ roofing companies across four countries, and we still operate on a simple promise: one roofer per market, total transparency, and results you can take to the bank.

Roofing-first, always

We've never taken on a competing roofer in the same market. Your territory is yours.

2016Year founded
200+Businesses ranked
1,100+GMB interactions/mo
4.9★Client rating
Our values

What we stand for

Revenue over vanity

Rankings and clicks only matter if they turn into estimates and signed contracts. We optimize for your bottom line.

Radical transparency

Live dashboards, plain-English reporting and no hidden fees. You always know exactly what's working and why.

Earn it monthly

No long-term lock-ins. We keep your business by delivering results you can feel every single month.

The team

Specialists in your corner

You get a dedicated pod, not a junior account manager juggling 40 clients.

Umar Farooq

Umar Farooq

Co-founder & Lead SEO

UC Davis certified SEO specialist with proven results across the UK, UAE & Pakistan.

LinkedIn
MA

Mudsar Ali

Senior SEO Specialist

Technical SEO and keyword strategy expert delivering first-page rankings for competitive roofing terms.

FA

Fasil

Content Strategist

Crafts authority content and location pages that rank and convert for roofing contractors across the UK.

MA

Maria

Paid Media Lead

Google Ads and Local Services Ads strategist driving low cost-per-lead for roofing companies nationwide.

Credentials & Results

Certified expertise, proven results

UC Davis Google SEO Certificate: Umar Farooq

University of California, Davis: Introduction to Google SEO (Coursera)

UC Davis Certified: Google SEO

Issued through Coursera and authorised by the University of California, Davis. Covers keyword strategy, on-page SEO, technical SEO, and link building fundamentals.

GMB: 300 to 1,100+ Interactions

Grew a client's Google Business Profile from 300 to 1,100+ monthly interactions in 5 months through targeted local SEO and GMB optimisation.

7,650+ Organic Clicks in 12 Months

Delivered 7.65K clicks and 552K impressions over 12 months for a client, growing from near-zero organic visibility to consistent top-10 rankings.

Let's grow your roofing company together

See exactly how we'd help you dominate your market with a free, no-obligation growth audit.

What UK roofers say

★★★★★

"Within 4 months we went from page 3 to the top of the Map Pack in Manchester. Booked out 6 weeks solid and taking on two more roofers."

JMJames MorrisonMorrison Roofing, Manchester
★★★★★

"The leads are exclusive and they actually close. Best marketing investment we've ever made, our ROI is north of 9x every month."

SRSteve ReynoldsPremier Roofing, Birmingham
★★★★★

"Finally an agency that truly gets roofing. The reporting is honest and the phone simply does not stop ringing."

DKDave KellyKelly Roofing & Sons, Leeds
★★★★★

"Our Google Business Profile went from 300 to over 1,100 interactions per month. We get calls every single day from customers who found us on Google."

TWTom WilliamsWilliams Roofing, Bristol