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On-Page SEO

Optimise every page so Google and homeowners both choose you

Optimised titles, headings, content and internal links across every service and location page so Google ranks you and homeowners trust you enough to call.

What we optimise

Every element of your page working together to rank

On-page SEO is the art of making every element of a page signal exactly what it's about to Google, while still reading naturally for the homeowner deciding whether to call you. We do both.

  • Title tags and meta descriptions. Keyword-rich, click-worthy titles and meta descriptions on every page that improve both rankings and click-through rates.
  • Headings and content structure. Properly structured H1-H6 headings that guide both users and Google crawlers through your content.
  • Content optimisation. Page copy optimised for target keywords, related terms and the questions homeowners actually ask.
  • Internal linking. Strategic links between pages that distribute authority and guide visitors toward booking an estimate.

On-Page SEO

A roofing-specialist strategy built around the keywords, links and pages that generate real jobs.

What's included

Everything in our on-page seo service

Title Tags

Keyword-optimised title tags that rank well and earn clicks from homeowners searching for a roofer.

Content Optimisation

Page copy rewritten or expanded to target your keywords naturally while answering the questions buyers have.

Heading Structure

Properly structured H1-H6 headings that signal topic relevance to Google and guide visitors through the page.

Internal Links

Strategic internal links that pass authority to money pages and guide visitors toward booking an estimate.

Image Optimisation

Descriptive alt text, compressed file sizes and proper file naming for every image across your site.

Content Gaps

We identify pages missing from your site that competitors have and that Google wants to see before ranking you.

Questions

On-Page SEO FAQs

Technical SEO covers the underlying code and structure of your site (speed, crawlability, schema). On-page SEO covers visible content elements like titles, headings and copy. Both are essential for ranking.

Google typically re-crawls pages within 1-4 weeks of changes. Ranking improvements from on-page optimisation usually become visible within 30-60 days.

We audit all pages first. Some may only need minor optimisation while others need a full rewrite. We prioritise the pages with the most ranking potential.

Get every page working harder to rank and convert

Claim your free on-page audit and see exactly which pages need optimising and what it would mean for your lead volume.

What UK roofers say

★★★★★

"Within 4 months we went from page 3 to the top of the Map Pack in Manchester. Booked out 6 weeks solid and taking on two more roofers."

JMJames MorrisonMorrison Roofing, Manchester
★★★★★

"The leads are exclusive and they actually close. Best marketing investment we've ever made, our ROI is north of 9x every month."

SRSteve ReynoldsPremier Roofing, Birmingham
★★★★★

"Finally an agency that truly gets roofing. The reporting is honest and the phone simply does not stop ringing."

DKDave KellyKelly Roofing & Sons, Leeds
★★★★★

"Our Google Business Profile went from 300 to over 1,100 interactions per month. We get calls every single day from customers who found us on Google."

TWTom WilliamsWilliams Roofing, Bristol